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5 Best Email Marketing Services For Small Business 2022

Is email marketing a top priority for your company in 2023? Do you want to find the finest email marketing software?

Choosing the correct email marketing solution may make or break your marketing campaign's success.

In this post, we will examine and contrast the seven top email marketing services for small businesses. 


Best Email Marketing Services For Small Business

best email marketing services for small business

Why is it critical to select the best email marketing service?

Email marketing is among the most expensive marketing tactics for small businesses. Email marketing generates a 4300 percent return on investment (ROI) for firms in the United States, according to the American Marketing Association.

This is because email marketing is simple to administer, provides you complete control, and allows you to maintain direct touch with your consumers.

Not sold on email marketing? Check out these six reasons why creating an email list is so vital nowadays.

It's critical to understand that the email marketing technology you use will determine a large portion of your effectiveness with email marketing because they are responsible for ensuring that your emails are delivered.

If you are not attentive, you will find up paying significantly more for fewer marketing capabilities and poor email dependability rates.


What Should You Look for in an Email Marketing Tool?

An excellent email marketing provider should allow you to design extremely engaging mailing lists with a simple user experience (ideally drag-and-drop editor).

You should be able to simply send tailored and targeted mass emails without any effort. It is also known as marketing automation.

Apart from that, your email marketing provider should make it simple to maintain your contact list, classify users into groups, and measure the success of your email marketing paid ads.

Most significantly, a reputable email service provider will keep your email campaigns from ending up in the spam folder.

After that, let's have a look at some of the most prominent email marketing service companies and how they compare.


List Of Best Email Marketing Services For Small Business


1. HubSpot

HubSpot best email marketing service for small business

HubSpot is among the most well-known CRM and email marketing software.

Its email marketing service is free to begin, and it includes a slew of sophisticated automation capabilities meant to help your company flourish.

Anyone can use their easy drag-and-drop email editor and a range of templates to create a completely customized newsletter that matches your company's style and color.

You may customize your emails for each subscriber depending on things like device kind, country, list membership, or any other specific information you may have on the particular subscriber thanks to the direct integration with the HubSpot CRM.

HubSpot has all of the sophisticated features you'd expect from enterprise-level email marketing software, like send-time optimization, high email deliverability, A/B testing, effective performance statistics, marketing automation, drip campaigns, and more.

HubSpot is popular among small, medium, and business clients because it provides an all-in-one market strategy that includes email marketing, CRM, robotic sequences, marketing materials, web development, operation hub, and more.

HubSpot Email Marketing provides a free package that includes the CRM as well as all of HubSpot's free marketing, sales, support, and operations features.

You may send 2k emails and keep an infinite number of subscribers with the free version. You can construct custom registration and popup forms, and landing pages, administer and track your online marketing, and much more. It comes with everything you need to get started.

If you want more sophisticated capabilities, their subscription options begin at $45 per month.


2. OmniSend

best email marketing automation service for small business

Omnisend is a robust SMS and email marketing service for eCommerce organizations seeking an omnichannel marketing automated process.

They provide one of the most flexible free email marketing plans available, as it includes all of the key features like pre-built automated processes, subscriber segmentation, A/B testing, key performance indicators, and even SMS + online push notification.

Most other free email marketing programs have limitations, but Omnisend is confident in its business model, thus they provide nearly everything in their free plan. You will need to upgrade to their premium services as your contact list expands.

Omnisend interfaces with all main website builders and eCommerce systems, including WooCommerce, Amazon, BigCommerce, and others. They also integrate with hundreds of other company products, such as live chat systems, help desk services, and others.

The finest feature of Omnisend is their pre-built eCommerce marketing control processes, which are meant to help you generate more income. This includes welcome email series, cart abandonment emails, cross-sell emails, and other types of emails.

Their email builder is simple to use and includes a big library of email templates, allowing you to create attractive, on-brand campaigns. Once set up, you may use their advanced targeting and segmentation options to tailor the email.

Many people like Omnisend because it has SMS integrated into it, so you don't have to pay for a separate program, and its SMS function allows you to send messages in 209 countries across the world.

The free Omnisend email marketing plan allows you to contact up to 250 users, while premium plans begin at $16 per month.


3. GetResponse

GetResponse Best email marketing service for small business

GetResponse is an email marketing tool for small and medium-sized enterprises, as well as individuals that have recently launched a new business. However, GetResponse is used by large organizations like Ikea and Unicef to produce strong, simple emails in a single, easy-to-use application.

It is a highly cost-effective and simple-to-use solution. The service provides a wide range of services and integrations, as well as extensive data. The flaw is related to underdeveloped automation methods.

What makes GetResponse a great email marketing solution to invest in is the ability to use the service for other customer bases you may have. This includes, but is not limited to, the building and optimization of landing pages, conversion channels, and marketing automation.

Are you still not convinced? Discover more of the incredible benefits GetResponse provides to businesses and brands of all sizes.


4. ActiveCampaign

ActiveCompaign email marketing automation service for small business

ActiveCampaign, a cheap Email Promotional tool that is simple to use and offers various specialized functionalities for SMEs, is an option for small enterprises and startups.

This platform includes a CRM system for managing leads and, as a result, automatically organizing sales and marketing. Process automation is a plus for ActiveCampaign, which provides innovative, insightful reports that tell users what is and isn't functioning in their email marketing efforts.

The way ActiveCampaign filters the user experience acquisition process is what makes it an excellent email marketing solution to investigate. The main website of the platform categorizes prospective customers by company, product, and job. This enables the platform to entirely tailor your email marketing service requirements based on who you are and what you are searching for.


5. Systeme.IO

Systeme.io best email marketing service for small business

Systeme.io is easy to use.

You can receive unlimited emails, blogs, and more with their Freemium account for $0 per month!

Systeme.io is an application that allows users to manage their full internet business from a single system.

You may create automated promotional programs and send out email newsletters.

You may use a blog for content marketing, and technical solutions will allow you to assess the effectiveness of your marketing efforts.

  • As a small physical or virtual firm, you should focus on SEO, particularly local SEO services.
  • Use content marketing to educate your audience and consumers, and use social media sites and email marketing to promote your stuff.
  • Systeme.io, for example, may make your business life easier by taking care of things like email marketing.
  • Remember to learn about your audience's needs and to constantly use analytic tools to assess project progress.

My Opinion: Which email marketing service is best for small businesses

My favorite ones for the cheapest email marketing services are as follows:

1. GetResponse - Best email marketing service for small business

2. HubSpotFor expanding businesses, both email marketing and CRM.

3. Systeme.io- only made for small businesses

Bonus Tip: OmniSend is the best email marketing service for ECommerce businesses.


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