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Turn leads into sales with free email marketing tools (en)



14 Best Email Marketing Services For Beginners and Experts

Best Email Marketing Services

Your email marketing activities may be optimized with email marketing features and solutions. 

Depending on the best email marketing service, they offer a wide range of functions; nonetheless, they frequently contain functionality related to robotics, membership, general email messages, notifications, monitoring, campaigns, interaction with other advertising, sales, and provider tools, and analytics.

Best Email Marketing Services

What is the significance of an email marketing service?

Today, email marketing services remain an essential, strategic tool for organizations of all sizes and sectors – they assist firms in developing excellent relations with prospects and customers while moving them through the buyer's journey and keeping good communication throughout.

Not to mention, as ESPs evolve, capabilities such as A/B testing, automation, and personalization have made the tools even more beneficial to marketers wanting to interact with a more dispersed audience.

Let's have a look at some of the best email marketing services available today, one of which you might want to employ at your firm.

Best Email Marketing Services

The list of Best Email Marketing Services is Following:

best email marketing services list

We've provided key features and price data for each of the following services, but we still recommend examining the service's product and pricing pages for more information.

1. SendX

Best for visualizing email marketing performance statistics.

SendX best email marketing service

SendX is an easy-to-use, low-cost email marketing solution for marketers and company owners.

SendX Advantages

Across all price tiers, SendX allows you to send an unlimited number of emails to opted-in subscribers. You are paid per subscriber, not each email sent, regardless of how many lists, categories, or segments you have.

You may optimize your best email marketing services and email messages using 30+ criteria, such as previous open behavior, time zone, domain, email client, ISP, etc. You may use email drip sequencing and audience segmentation to manage your email marketing and send the relevant message to the correct person.

With forms and popups, SendX can also enable you to develop your email list. You also receive pre-built email templates that you can customize with the drag-and-drop email editor, which does not need HTML.

The tool also includes a heatmap analysis for various campaign types to provide you with a fast visual summary of which CTAs are effective and which links people are visiting.

SendX Cost

The price of SendX is determined by the number of customers you have. Plans for 1,000 members start at $7.49 per month for an annual subscription (or $9.99 per month for a monthly subscription). And also provide a 14-day free trial.

2. GetResponse

Best for international email marketing audiences.

Getresponse best email marketing service

GetResponse is a business software system that is accessible in more than 20 languages.

GetResponse Advantages

GetResponse provides a CRM, landing pages, and a comprehensive webinar solution in addition to email marketing and automation.

GetResponse is one of the best email marketing services that provide over 500 email marketing templates and interacts with Shutterstock, providing you access to unique collections of libraries at your fingertips. 

Furthermore, their drip campaign technology is administered via a calendar interface, enabling you to know exactly when you will be contacting your prospects.

GetResponse Cost

There are four GetResponse plans available, ranging in price from $15 to $99 per month  Pricing is determined by the size of your list, and you may pay monthly or yearly. Each package has a free trial period so you may evaluate the service before spending.

3. HubSpot

HubSpot is the best option for automated email marketing.

HubSpot best free CRM software

HubSpot is also the best email marketing service and marketing automation king, so it's no surprise that they provide an excellent email marketing solution for any organization.

Even without developers or IT, Hubspot's application lets you quickly and easily generate, customize, and optimize your emails.

This makes it simple to build prompts for your email subscribers and develop leads into purchases 

You may also visualize this using the software's helpful mapping feature for increased clarity and easier optimization.

Consider it a choose-your-own-adventure excursion for your subscribers. You may have them branch out to experience different, tailored things via email based on the exact activities they do.

The email marketing solution is simply one tool of Hubspot's Swiss Army Knife. It may be utilized independently or in conjunction with other solutions such as Advertising Hub and their CRM. When combined with those products, your email marketing becomes even more powerful.

Hubspot also features a plethora of pre-made contact forms to assist you in achieving your goals. You can generate beautiful emails using their drag-and-drop builder without any coding or development skills.

HubSpot is easy to use, and you can adjust your template, add calls-to-action and graphics, and change your content and colors to match your brand.

Personalize your emails using their extensive personalization capabilities to easily increase your open and sitemap rates. Any information in an email subscriber's contact data may be used to offer up the most appropriate subject lines, information, links, documents, and calls to action automatically.

Their A/B testing tool is excellent. After you send your emails, use it to go into the detailed metrics to determine which worked better—and why.

Use this information to identify which subject lines receive the most opens, as well as the content and needs to call that will result in more sales. You may use this with landing sites and registration forms to precisely calculate the ROI of email marketing.

HubSpot's email program is free for up to 2,000 email blasts per month, with subscription options beginning at $50 per month.

Join HubSpot for free to enjoy the best email marketing services, and develop and deliver email campaigns that appear professionally designed and look great on any device.

4. OmniSend

Omnisend - The Most Effective Omnichannel Email Marketing Platform

OmniSend best email marketing automation service

Omnisend is a simple email marketing tool designed specifically for eCommerce businesses. To transform leads into consumers, they provide a variety of options such as automatic email and SMS marketing.

They go above and above by integrating text messaging, web browser push alerts, email marketing, Google User Match, and Facebook marketing retargeting to guarantee you engage with as many consumers as possible.

Segmented campaigns are possible across all of their channels. That implies you'll be able to precisely target the consumer you require for your service or product.

They also include pre-built automation for common consumer activities like cart abandonment emails/messages and welcome emails/messages.

Omnisend automates customer activities.

Their collection of themed drag-and-drop themes makes it simple to create beautiful, on-brand emails.

The Omnisend price structure is as follows:

0$ Per Month

  • Send up to 500 emails each month and contact up to 50 people.
  • Email marketing using Omnisend branding
  • Sign-up boxes, forms, and pop-ups

$16 Per Month

  • Send up to 6000 emails each month and contact up to 500 people.
  • The best Email marketing services campaigns
  • Sign-up boxes, forms, and pop-ups
  • Reports
  • SMS marketing and automation
  • Segmentation of the audience
  • Email and chat help are available 24 hours, seven days a week.

$99 Per Month

  • The monthly email limit is unlimited.
  • Maximum of 3933 SMS per month
  • Email marketing campaigns
  • Sign-up boxes, forms, and pop-ups
  • Reports
  • SMS marketing and automation
  • Segmentation of the audience
  • Email and chat Customer Service are available 24/7.
  • Notifications using web push
  • Custom audiences on Facebook
  • Customer Match on Google
  • Priority assistance
  • Reporting in advance

Omnisend's programs are not based on annual contracts.

I strongly advise at least the Beginner. The cost of having non-branded emails alone is worth it, plus you'll also have access to their email and SMS management capabilities. Email and chat help are also available 24 hours, seven days a week.

5. Sendinblue

Sendinblue - Excellent for Expanding Your Customer Base

sendinblue best all in one email marketing service

Sendinblue is one of the best email marketing services and the market's leading email services. Everything that you need to start and track a mailing list is already included. Fill their machine with your material and let your outreach take off.

Don't just trust my advice for it–you can utilize the Sendinblue free forever version right now. Without spending a dime, you can send up to 300 emails every day. You'll understand why it's so popular once you see how it drives.

This is an advanced platform with all of your expected capabilities and more. You may include live chat on your website and collect fresh email addresses from visitors who are exploring your store or studying your brand.

There's a lot to like. More than 40 customizable themes, easy workflow-building tools, and an integrated CRM with support for as many contacts as you want.

Sendinblue provides everything you need to reach out to more people. They provide a variety of lead nurturing options to assist you in growing your contact list:

  • Pages for landing. Create actionable and interesting web pages that help you collect leads.
  • Forms for registering. Forms may be placed anywhere on your webpage to collect user information.
  • Facebook advertisements Utilize the power of Facebook ads to get more leads.
  • Ads that are retargeted. Very effective ads depend on a user's prior online interactions.

Make building lists as simple as possible by using eye-catching forms that convert website traffic into users. The Sendinblue interface allows integrating a form as simple as a few clicks.

Sendinblue form embedding on a home page screenshot.

It's clear to see how these services may help you develop your audience, leads, and customers. In addition, unlike other digital marketing platforms, Sendinblue may handle chat and SMS if you really want to drive leads on your website or by text message.

The platform is accessible for free and includes unlimited connections and up to 300 emails each day. That's a fantastic price, especially if you're a bootstrapped company or a single business.

Their email builder includes an editor for beginners that allows you to simply customize the style and feel of your email.

They presently have four price tiers:

0$ for free

  • 300 emails a day is possible.
  • Contacts are limitless.
  • SMS marketing via chat

$25 for an email template library

  • 100k emails maximum
  • A/B testing has no daily sending restriction.
  • Take away the Sendinblue logo.

$65 for premium

  • 1,000,000 emails
  • Automation of marketing
  • Facebook advertisements
  • Ads that are retargeted
  • Page landings
  • Telephone assistance

Enterprise — Individualized price

  • 20+ landing pages with customized email volume
  • Manager of Customer Satisfaction
  • Access for 10 or more people
  • Dedicated Internet Protocol (IP)

The Lite plans must be sufficient for most small enterprises and startups.

However, as your company grows, the Professional option is always a good choice. This includes even more marketing options including Facebook and retargeted advertisements, as well as phone assistance.

6. Pabbly

The best email marketing services for sending out large amounts of email.

Pabbly email marketing service for grow your business

Pabbly is an email marketing system that allows you to send mass emails using SMTP or external SMTP.

Features of Pabbly Email Marketing

Pabbly enables easy accessibility to SMTP connectivity, plan and the project, email timing, and much more. You may plan emails in advance and build triggers to eliminate manual follow-up answers using the tool's marketing automation and autoresponders.

Pabbly also provides a responsive email design You may use the email tracking function to track statistics such as bouncing rate, open rate, and click-through rate to enhance your email marketing and campaigns.

Price of Pabbly Email Marketing

Pabbly provides a variety of options dependent on the number of customers. They have a free plan that allows users to send unlimited emails to up to 1k subscribers, as well as a premium plan designed for large-audience websites.

7. ActiveCompaign

This is the best solution for categorization and chat support options.

ActiveCompaign email marketing automation service

ActiveCampaign is a marketing online tool that, in addition to email marketing, provides live chat and a CRM service.

Features of ActiveCampaign

ActiveCampaign may assist expose the proper offers to your sales staff by including a CRM in its operations. You may also offer dynamic information in your emails, allowing you to give the best email marketing services and various experiences to your customers depending on how you segment them.

ActiveCampaign Cost

ActiveCampaign offers four programs that may be paid for monthly or yearly. Their plans vary in price depending on the number of contacts you have and range from $9 to $259. You may also use the free trial to try out the service before purchasing it.

8. AutoPilot

Best for email marketing teams that work together.

AutoPilot best email marketing automation service

Autopilot distinguishes itself from the competition through the use of graphic marketing techniques.

Autopilot Functions

Everything in AutoPilot, from the email editor to the automation tool, is designed to function using a drag-drop UI design, making the proposed system straightforward and simple to use.

AutoPilot's best email marketing service provides collaboration tools to assist your team inefficiently in working together – it allows you to swiftly share your work with your group, ensuring we're all on the same platform before launching a campaign. With the "annotate & collaborate" tool, you can rapidly mark up a client journey and solicit input and support from your team.

Autopilot Cost

AutoPilot provides three options ranging in price from $49 to $249, depending on the number of contacts. Billing cycles are classified into three types: monthly and annual.

9. Ontraport

Ideal for generating comprehensive email marketing campaigns.

ontraport grow email marketing business with this service

For organizations with online storefronts, Ontraport provides a comprehensive range of marketing automation technologies, including eCommerce capability.

Ontraport Advantages

The visual campaign builder on Ontraport allows you to develop elaborate programs to attract your audience. You may build a campaign from scratch or go to the marketplace, where you can select from hundreds of the most typical marketing initiatives, such as abandoned cart nurturing or workshop sign-up and follow-up.

The best email marketing services (Ontraport) also deliver thorough reports to help you understand your flow, external links, and conversion timescales.

Price of Ontraport

Ontraport has four options ranging in price from $79 to $497 per month. You will receive one-on-one onboarding regardless of the plan you select. The prices of the plans vary depending on the number of contacts. You may terminate your monthly service at any moment, and if you wish to pay annually, you can do so as well. You will receive a discount.

10. Flodesk

Best for quickly developing enchanting emails and landing sites using simple templates.

Flodesk email marketing service

Flodesk is a low-cost email service that makes it simple to create stunning branded emails.

Flodesk Advantages

Flodesk's best email marketing service is simple to use for both novices and experienced email marketers. 

Flodesk functions as a design tool for individuals with creative enterprises or strong visual branding, allowing them to create on-brand emails and Home Pages.

Flodesk also provides tagging and workflow features to make establishing email automation simple, as well as interfaces with companies like Zapier and Shopify to help you simplify your business.

Flodesk Cost

For a single monthly subscription of $38, Flodesk provides one package with unlimited emails and contacts. Flodesk costs $418 per year for annual customers. For the first 30 days, users may test Flodesk for free.

11. MailChimp

Best for practical data insights that can help you enhance your email marketing approach.

MailChimp best email marketing service

MailChimp has added sites and numerous ad tools to its capabilities over the years, but its email marketing platform remains its claim to fame.

MailChimp Advantages

MailChimp is also one of the best email marketing services that have millions of clients in over 175 countries, and the data collected from those consumers are used to offer you practical insights to better your email strategy. The technology is powerful enough for a large corporation while remaining basic enough for a startup's email marketing plan.

Most of all, MailChimp offers over 300 connectors that allow you to tailor the product to your specific needs. You'll get the most from your email campaign if you use these connectors to further customize it.

MailChimp Cost

MailChimp offers four options prices ranging from free to $299 per month. In addition to the free plan, your monthly payment grows with the number of contacts you have, depending on the package you choose.

12. MailerLite

MailerLite email marketing service for beginners

MailerLite provides all of the fundamentals without any extraneous features.

It's an excellent choice for anyone looking for a basic email marketing solution. You're a designer who doesn't require a lot of bells and whistles. All you need are the tools to get started with your newsletter or maintain a basic campaign.

It's also beneficial for groups. Nobody will be frightened by this technology, which implies that everyone will use the essential functions available to them.

The platform still provides capabilities for scripting, landing pages, pop-ups, and assessments, so you're not completely restricted. However, the user interface for each is quite simple and easy.

MailerLite's drag-and-drop editor makes it simple for anybody to create a high-quality message. Divide your subscribers to improve customization and use tools like A/B testing to optimize your marketing.

I'd suggest MailerLite to anyone looking for the best email marketing service at a low cost.

Here are the MailerLite pricing options:

  • $10 per month for up to 1,000 subscribers
  • 1–2,500 subscribers – $15 per month
  • $30 per month for 2,501–5,000 subscribers
  • Subscribers between 5k to 10k — $50 per month
  • Subscribers between 10,000 and 15,000 pay $75 per month.
  • Subscribers between 15,001 and 20,000 — $100 per month
  • $120 per month for 20,001–25,000 members
  • $140 per month for 25,001–30,000 members

Subscription categories continue to grow at a rate of around $20-$40 for every 10,000 subscribers. MailerLite provides a 30% savings if you sign up for yearly payments, making it one of the most cost-effective alternatives on our list.

There is a free option for up to 1,000 subscribers, but it is restricted to 12,000 emails a month and does not include all features. When you're first starting out, you may utilize this option as an additional free trial. Learn more about Mailerlite and test it for free.

13. Drip

drip best email marketing campaign service

Drip is a brand-new platform. It is a CRM that provides eCommerce firms with email marketing.

Drip is perfect for new eCommerce retailers since it focuses on providing smaller, independent enterprises with the same advanced automation and segmentation features for email marketing as bigger eCommerce retailers.

As a result, they're ideal for emerging companies trying to gain a competitive advantage.

Drip allows you to track vital commerce indicators such as consumer intent and purchase activity.

You'll be able to distinguish between new and returning website visitors. Drip also allows you to target consumers who abandoned their shopping carts.

Getting into the weeds without hours of data gathering provides solutions that make it simple to target the correct individuals with timely offers.

Their CRM enables you to engage consumers via several web touchpoints, including email. Drip also includes a revenue attribution function that allows you to see which campaigns are truly bringing you money.

Again, this is perfect for online stores.

Drip is the best email marketing service and delivers everything you need to achieve with email marketing, including personalization features, sophisticated segmentation choices, and extensive analytics.

Determined by the number of consumers in your account. Each plan has the same features and advantages.

  • $19 per month for the first 500 customers
  • $29 per month for 501-2,000 subscribers
  • $39 per month for 2,001-2,500 subscribers
  • $49 per month for 2,501-3,000 subscribers
  • $59 per month for 3,001-3,500 subscribers
  • $69 per month for 3,501-4,000 subscribers
  • $79 per month for 4,501-5,000 members
  • $99 per month for 5,001-6,000 subscribers
  • 6,001-7,000 subscribers — $109 monthly

This extends all the way up to plans that can accommodate up to 140,000 customers before pricing becomes bespoke.

All Drip subscriptions include live chat and email support 24 hours a day, seven days a week. You may test it out for free for 14 days and use all of the features.

14. ConvertKit

ConvertKit best email marketing service

One of the best email marketing providers is ConvertKit.

It's an excellent pick for all types of artists. Creatives, bloggers, video creators, songwriters, artists, and others are all represented. This is because their tool focuses on engaging and nurturing your audience through landing pages, eCommerce systems, and membership sites.

You'll be able to generate leads from visits to your social media accounts, blogs, YouTube videos, Facebook pages, and other websites.

ConvertKit is a great alternative for those of you who want to develop automated email funnels at a low cost.

You'll be directed through a simple visual process flow to set up automatic emails.

ConvertKit the best email marketing service aggregates all of your customers into one list rather than having many lists of contacts. However, you will still be able to tag them manually for categorization purposes or with auto tags depending on their activity to boost ad customization. That's fantastic news for creators with large audiences.

ConvertKit is ideal for quickly delivering emails in a clean format. There are no complicated designs or distracting components in this design.

ConvertKit cost, like other email marketing software, is based on the number of subscribers you have.

  • 0–1,000 Subscribers — $29/month
  • 1,000 – 3,000 monthly subscribers — $49
  • $79 per month for 3,000–5,000 subscribers

If you switch to ConvertKit and have more than 5k subscribers, you'll get a complimentary concierge migration service. If you join up for an annual plan, you may save money and get two months free.

ConvertKit supports over 70 third-party direct connectors, as well as customizable forms and custom reports. Monday through Friday, email and live chat are accessible 12 hours a day, with reduced help on evenings and weekends.

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