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10 Best Email Marketing ROI Statistics- Complete Email Marketing ROI Guide 2022

email marketing ROI

You're preoccupied with beginning or expanding your business. You must believe that every dollar spent on marketing is worthwhile. We understand.

You've certainly heard something about how small companies are utilizing email marketing to increase revenue, reach new consumers, and better engage loyal clients.

Is email marketing, however, worthwhile? With more digital marketing choices than ever before, such as social media marketing and Web Traffic, does email have a place in producing revenue?

In a nutshell, sure. If you want to expand your ideas and build a sustainable business, email marketing is well worth the expense. But don't take it from me.

Some email marketing facts demonstrate how important email marketing is for any small business.

Email Marketing ROI Statistics

1. Email marketing is more probable than social media marketing to increase sales

Social media marketing is a crucial tool for building your brand, but it pales in comparison to email marketing ROI when it comes to flying sales.

Sixty percent of consumers claim they made a purchase as a consequence of a marketing email. When compared to the 12.5% of customers who say they'd consider utilizing the 'purchase' button on social media, it's not much of a competition.

While social media is vital, the guideline of marketing is still obtaining customers to register for your email list.

2. Email allows you to reach out to your consumers as quickly as possible

With the quickness of social media, you'd think it'd surpassed email as the quickest way to contact new and existing consumers. However, according to Constant Contact data, 21 percent of emails are viewed within the first hour.

The lesson to take away: Email is a quick and effective approach to reaching out to your target demographic.

Note on open rates: Since the debut of Apple's Mail Personal Privacy feature on September 20th, 2021, email open numbers have become less dependable. While past open rate statistics can still be useful, we recommend that managers emphasize other email marketing ROI measures, such as clicks and conversions, when analyzing their effectiveness in the future.

3. Automation increases the intelligence of email marketing ROI while saving you a significant amount of time

One of the most significant advantages of email marketing ROI is the opportunity to use automation. Simple automation, such as sending an automatic welcome email when someone signs up to your list or an email reminder to consumers who abandoned their digital shopping carts, can help you discover and retain more customers.

The main benefit of marketing automation, according to 30% of professionals polled, was the time it saved them.

biggest benefits of marketing automation

4. Customers are eager to hear from you

Weekly promotional emails are preferred by 61% of customers. 38 percent would want to get emails more regularly.

Keep it in mind the very next time you're worried about turning off consumers by sending too many emails.

5. Email becomes even more successful with segmentation and personalization

Through email segmentation, email marketing ROI with a service like GetResponse enables smarter, more successful marketing. You may send different material to various groups of your contact list using segmentation to create your emails more personalized and relevant to your readers.

Readers are 50% more willing to click on a link within an email when it is segmented. More clicks equal more eyeballs on your website or online business, which equals more purchases.

6. You will reach out to a mobile audience

Since 2011, mobile email open rates have increased by more than 100%. Smartphones are here to stay, and the majority of your consumers most certainly own one. Marketers are looking for new methods to reach out to mobile users. Fortunately, email marketing is still a simple and low-cost solution.

Mobile devices now account for around 60% of email opens. Email allows you to contact your consumers right where they are - on their phones.

7. Email marketing generates a $36 financial return (ROI) for every $1 invested

Email marketing generates revenue. You may anticipate a $36 return on investment for every $1 spent on email marketing ROI. That's a better return than you'd get from any other type of promotion, digital or otherwise.

email marketing ROI for every dollar spent

While there are several advantages to email marketing for smaller companies, ROI is the one that keeps you in business.

8. Every day, billions of emails are sent

To be precise, 306 billion. This figure is predicted to rise to 361 billion per month in 2024.

Even though there are more methods to reach clients than ever before, email remains one of the most common channels of communication.

9. Email is widely used worldwide

Email is utilized by over 4 billion individuals, or more than half of the world's population, according to Radicati's 2020 Email Statistics study.

And the figure is only rising. About half a billion individuals are expected to use email by 2024.

The plain reality is that your consumers are utilizing email actively. Make certain that you are as well.

10. Email expands your business

Email marketing, according to 80% of pros, boosts client acquisition and retention. In layman's words, this implies more people coming to you for existing requirements and sticking with you as new ones develop.

email marketing expand your business 80 percent

As the saying goes, "if you're not growing, you're dying."


You may anticipate a $36 return on investment for every $1 spent on email marketing. 80% of professionals say email marketing ROI drives customer acquisition and retention. Sixty percent of consumers claim they made a purchase as a consequence of a marketing email.

Since 2011, mobile email open rates have increased by more than 100%. 30 percent of professionals surveyed said the biggest benefit of email marketing ROI was the time it saved them.

FAQs- Email Marketing ROI Statistics

How to Calculate the ROI of Email Marketing

Now that we've provided the groundwork, let's get to the meat of the matter: calculating email marketing ROI.

How do you go about doing that?

calculate ROI of email marketing

Determine your budget

The first step in determining your email marketing ROI is to determine how much you spend on email marketing. This may appear straightforward, but it is not without challenges.

The most apparent expenditure is your ESP, and thankfully, this computation is rather simple. However, this alone will not provide a fair ROI calculation, especially because there are additional expenditures to consider, such as time spent on email marketing.

This involves calculating how much time each team member invests directly in email marketing and converting it to an hourly fee.

If you just spend money on your ESP and your email marketer's time, your total expense is ESP + team bandwidth.

Determine your profit

If you sell your products online, calculating the value of your email campaign is simple. It's extremely simple to track every transaction that comes from an email if your ESP has a Search Engine integrated into the dashboard. This might be for a certain campaign or for a set length of time.

So, how do you compute your profit?

The simplest method is to compute the value of a lead. You may use Google Analytics to track any conversion that can be traced back to your email campaign, including website visits. The total income generated by your email campaign may then be calculated by multiplying the number of conversions by the value of a lead.

Determine your ROI

After you've gathered all of your information, enter it into our formula:

ROI = (gain – spent)/spent

Assume you pay $200 per month for your ESP. That amounts to $2,400 over a year. You also have a marketer working specifically on email campaigns for 2 hours per day, 5 days per week, at a fee of $16 per hour. That works up to $7,680 each year.

Your annual email marketing budget is $7,680 + 2,400 = $10,080.

If your lead costs $100 and your email campaign generates 300 leads per year, your total email income is $30,000.

With all of this information, you may calculate your ROI as follows:

197.6 percent = ($30,000 – $10,080)/$10,080

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