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Email Marketing Tips For Hotels- Engage Your Customers

During the epidemic, the hotel business suffered greatly. The hotel sector has grown more competitive than ever as the globe slowly returns to normalcy.

With fewer tourists seeking accommodations, hotels must develop creative, cost-effective methods to reach out to potential consumers. 

The solution is email marketing for hotels. Email marketing for hotels outperforms social media, direct mail, search, and television advertising, with an ROI of $42 for every dollar invested.

Email is by far the most effective digital marketing medium for promoting your hotel, nurturing potential customers, up-selling and cross-selling rooms, and staying in touch with former guests long after their stay.

We'll teach you how to leverage the power of email to boost your hotel's income and growth in our email marketing for the hotel guide.

Email Marketing Guide & Tips For Hotels

email marketing for hotels


How To Set Up Email Marketing For Hotels

Email marketing is a really wide phrase that may be difficult to know where to begin.

Following these steps will result in a good email marketing for hotels campaign that will keep your rooms occupied all year.


1. Create An Email Registration Form

The first step in increasing your revenue with email marketing for hotels is to build a list of subscribers who desire to receive your emails.

Examine the information you already have. See if you already have client email addresses in your hotel records or property management system. If so, you may add them to your email list.

Before emailing them, be sure you have their permission. Opting in also improves email deliverability by ensuring that the recipient's email address is valid and that the message reaches their inbox.

A signup form is required to acquire new subscribers.

Create An Email Registration Form

A registration form may be created in minutes using email software. Ask for as little information as possible (email address and optional name) to increase the likelihood of individuals filling out your form.

You wish to include the registration form in many places on your website. The footer and contact page are excellent places to start, but a pop-up form can help increase subscribers.

Follow up with a confirmation email informing your new subscribers that they have joined an email list.

If you have dedicated landing pages (for example, for different hotel locations), you may utilize several signup forms, each with its own subscriber group. These groups may be used to deliver hotel email campaigns based on location.

Make it a point to provide guests a cause to join your hotel's email list, whether online or offline.

Examples of new subscriber incentives:

  • Check-in begins early.
  • They will receive a discount on their first hotel stay.
  • The opportunity to win a hotel voucher
  • Special offers and promotions
  • Members-only content
  • Invitations to hotel-hosted events
  • Early access to reduced pricing
  • Upgrades to hotels
  • All of the nearby hotspots are listed in this guide.


2. Subscriber Segmentation Allows For Personalization

You could group and send the same hotel magazine to your whole email list, but you'd miss out on the enormous possibilities of email marketing.

Personalizing each email allows you to get the most out of email marketing and see the best results from your efforts.

Examine your email customer base and consider ways to make each communication relevant and personalized.

Subscriber Segmentation Allows For Personalization

Segmenting your subscribers is an easy approach to making your emails more customized. Simply grouping subscribers based on shared features is what segmenting entails.

This complete guide on subscriber segmentation will teach you all you need to know.

For example, you may categorize them based on whether they are a leisure or business visitors, the type of accommodation they reserved, the number of persons that checked in, or the total amount of money spent during their most recent visit.

By incorporating current client data into your emails, you boost the value of each communication and the chance of a customer taking action.


3. Send The Appropriate Email At The Appropriate Time

When you throw a wide net, you are likely to capture a large number of low-quality fish. The same may be said for email marketing. Sending the same generic email to everyone on your list is like casting a wide net. The quality of the client journey suffers without tailored email funnels.

Send The Appropriate Email At The Appropriate Time

Email funnels may be divided into four stages:

People are interacting and becoming acquainted with your brand.

Consider: Readers are actively researching and comparing hotels.

Decision: It's time to persuade them to go with you.

Follow-up: Maintain the dialogue after a transaction to foster a long-term partnership.

The sort of email you send to your subscribers should be determined by where they are in the customer journey. Emails featuring discount offers in the subject line, for example, should only be delivered to subscribers who are in the decision phase. Review requests and pre-arrival emails, on the other hand, belong in the follow-up phase.

Send the right email at the right time funnel flow

You may use automation to guarantee that each email is sent at the appropriate stage for each subscriber.


4. Use Email To Increase Your Social Presence

Use Email To Increase Your Social Presence

We know that social media impacts travel decisions all across the world.

You can increase the number of visitors to your social media postings and develop your following by using email.

You will have a direct conduit to the customer using this marketing channel, rather than relying on a social network to reach your user.

In this comprehensive article, we demonstrate how email technologies and social media may benefit each other.

Simply include social media links at the bottom of your emails to encourage people to follow or share your material.

Alternatively, hold a contest to gain more social followers. A wellness weekend in Hungary is being given away by Hotel Danubius. To enter, their viewers only need to "like" the hotel on Facebook.

Read more: Email Marketing vs Social Media Which Is the best for followers!


5. Customer Reviews Might Help You Build Trust

Customer Reviews Might Help You Build Trust

People currently trust online evaluations just as much as they do personal suggestions.

Reviews are a crucial element in determining hotel profitability, and email is an excellent method for collecting more online feedback.

In fact, 80 percent of reviews are generated when companies send follow-up emails encouraging customers to post a review after making a purchase.

Use these email marketing strategies to encourage guests to submit reviews on third-party websites, therefore increasing your hotel's visibility.

Reviews inform other guests about how other people felt about their stay and help you improve how your hotel runs. NPS (Net Promoter Score) surveys are perfect for determining how likely people are to suggest your hotel to friends and colleagues.

If you're not getting many replies to your survey, try providing a little prize for each completed survey. This can encourage readers to participate.


6. Follow-up Emails Should Be Sent

Getting previous clients to return to your hotel is easier than acquiring brand new consumers.

This is why post-check or carries emails should be included in your hotel email marketing.

You may send a post-stay email to a customer after they have checked out of your hotel.

  • Thank you for your customer's visit.
  • Motivates hotel guests to return.
  • Invitation to join a loyalty club that includes exclusive offers and discounts.
  • Advantages and reward points

However, you should not stop here. Send tailored emails about unique events and specials to customers frequently to keep them engaged.

Keep an eye on how frequently these emails arrive.

Most companies make the mistake of sending too many emails to their subscribers.

In the best-case scenario, you should send no more than two emails every week.

When you utilize email automation, your post-check emails may be sent automatically. Automated emails are sent automatically when a particular amount of time has passed or a trigger is triggered.

In your hotel newsletter marketing, how do you utilize email automation? This post will teach you how to save time by creating an automated routine.

Activated trigger examples include:

The recipient clicks on a link in an email.

A consumer acts in a specific manner (e.g. engages with an email)

If you've imported this customer information into your email tool like Getresponse, you may use email automation to send an email three days following the checkout date. This greatly simplifies your task!

Consider this Suiteness example. This weekly communication may easily have been a targeted automated email.

The email begins, "We get it, not every holiday can be a magnificent vacation in Hawaii." Imagine if this email was sent to someone who had recently visited Hawaii, possibly spent a few dollars, and was now being encouraged to plan a summer staycation—current, useful, and relevant!

Read more: Email Marketing Mistakes That Should Avoid


7. Keep Track Of Your Campaigns

Keep Track Of Your Campaigns

The next stage in perfecting your hotel sector email marketing plan is to track key data like email open and click-through rates.

According to our travel sector statistics, the average open rate is around 25.88 percent, with a click-through rate of 3.33 percent.

These numbers allow you to compare your performance. Your objective should be to first meet these numbers and then exceed them with more clicks.

The main purpose of your mailings, though, is to boost your conversion rates. It's pointless to strive for better open and click-through rates when just a small percentage of members convert and book future stays.


Summary

Email marketing for hotels outperforms social media, direct mail, search, and television advertising, with an ROI of $42 for every dollar invested

A registration form may be created in minutes using email software. Opting in also improves email deliverability by ensuring that the recipient's email address is valid and that the message reaches their inbox. 

Personalizing each email allows you to get the most out of email marketing and see the best results. Subscriber Segmentation Allows For Personalization.

Segmenting your subscribers is an easy approach to making your emails more customized. 

Sending the same generic email to everyone on your list is like casting a wide net. The quality of the client journey suffers without tailored email funnels. Use email to increase the number of visitors to your social media postings and develop your following. 

80% of reviews are generated when companies send follow-up emails encouraging customers to post a review after making a purchase. 

You will have a direct conduit to the customer using this marketing channel, rather than relying on a social network to reach your user.

BONUS: If you want to try the best email marketing service for Hotel, I prefer you to use GetResponse.

You should give one chane to GetResponse for growing your business in less time!

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