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How Email Marketing Can Help In SEO- Ranking Blog In 2023

As a marketer, you're probably familiar with terms like data points, SERPs, and search engine marketing. But have you thought about how email might assist you to improve your SEO performance?

Search engines do not rank marketing emails, and the purpose of an email campaign is generally to gain opens and click-throughs, not to increase your SEO.

However, given that 51% of people find new websites via email, it's worth examining how you may use those visits not just for one-time click-throughs, but for high-quality traffic that boosts your search engine results.

email marketing help in Ranking with SEO

Let's take a look at some of the advantages of creating emails with SEO in mind.

12 Best Ways of Email Marketing Helping In Ranking With SEO

1. SEO Improve visitor bounce rates

Search engines understand how long users remain on your site and what percentage of them depart right away (or "bounce") without reading your content. Your bounce rate has a significant impact on your overall search engine ranking. A high bounce rate can damage your ranking even if you have the greatest SEO writing in the world.

Improve Bounce Rate with SEO

The first step in lowering your bounce rate is to create exceptional content—and by linking to it in daily emails, you can truly affect the quality of your customers. Visitors through email links are more engaged and interested in your material, which makes sense given that they signed up for your emails in the first place.

2. Customize Your Email Content

Not only is total concentration necessary in an email campaign, but it should also be tailored to capture the attention of the intended target. Of course, suppose you're a gardening newspaper sending out newsletters with blog links to gardening readers. In that case, they're more likely to be engaged with the material and search for it on Google in the days after the email is delivered. 

A Lowe's email campaign promoting BBQ grilling for the season would be useful to anyone wanting to buy home items, and such emails may bring visitors to the company's website.

customize email content for search engine optimization

Personalize content depending on verticals and demographics of the people you're trying to reach "Cassidy explained. "The more focused and important your emails are, [the more and they will assist you in amplifying favorable SEO outcomes].

Cassidy provided the example of a historical website blasting out an email regarding specific subscribers' family histories. If the email is all about your past, you're more inclined to open it. You're more likely to return to this genealogical website later to look for comparable material.

"The more personal you can make that genealogy, the more engaged you'll be and the more likely you'll be to search it later," Cassidy said. "That's the most customization you can get. The more pertinent it is to [recipients], the more likely they will participate."

3. Increases Social Engagement Through SEO

increase social engagement

An email containing social sharing buttons encourages your most ardent visitors (subscribers) to share your material on their social networks. Include a call to action inviting users to share fresh material. These devoted early adopters can help spread the seeds of virality and generate much-needed organic engagement.

SEO and social media sharing are inextricably linked. According to Cognitive SEO research, the top five listed websites were always the top five shared online, Linkedin, and Twitter.

4. Maintain Your Website's Email Marketing Content

manage website content for SEO Ranking
If you're distributing blog posts or articles through an email newsletter, make sure you're putting all of this information on your website rather than holding it in email. Following that, individuals are more inclined to look for it on a search engine instead of in their email inbox.

Readers or buyers "want to visit your site, but they're getting there using terms from your email marketing," Cassidy noted. "What matters is that you use the proper keywords in your email creative".

For example, suppose a good marketer received a mailing list from a vendor with a link to an SEO webinar but did not register for it straight away. If the webinar or similar information is uploaded on the company's website, the individual may subsequently search for the phrase "SEO" and access it. Many times, email marketing communications arrive at the incorrect moment for consumers who aren't ready to completely engage, so they look for it later.

"It's like using Google to look for things in your own house," Cassidy explained. "It's simply faster to ask the computer where it would be."

5. Improves In Content Targeting Through SEO

Email categorization and CRM solutions are quite useful in this situation. You may distribute material specifically to individuals who are most likely to find it useful by using demographic information from your email list.

And in today's email world, this is more vital than ever: more than 65 percent of marketers now use tailored email content.

You may use email polls and surveys to ask your customers what they want, then create content based on their needs and interests and send it in your emails. Segmentation enables you to be careful about the relevancy of your content, which is one of the SEO pillars.

6. Include Links to Social Media in Your Email

include links to social media in emails

Including social buttons in your email campaigns is an excellent approach to increasing search traffic through social media exposure. Sharing email content may not only generate searches but can also drive visitors to your website.

"Every email message sent out should include social media links so that people may easily share the content," Cassidy stated. "It's simply a multiplier of the effect of emailing, and [it] drives searches."

Deb Gabor, Founder of brand strategy consultant Sol Marketing(Opens in a new window), emphasized the significance of content sharing. "If you have high-performing emails with engaging material, highly visual content, and incredibly shareable information, and you encourage people reading your emails to share that stuff with their own networks on other social networks with links back to your website," she added.

You can also read: Email Marketing vs Social Media: Which is the Best Business Growth Technique?

7. Produces A Content Hook

Email is an excellent method for getting people to read an article and for disseminating any single piece of material. But, while you have the viewer's interest, why not try to engage them with numerous bits of content?

Cross-promote your other social platforms in your email campaigns, for example, by inviting readers to subscribe to your channel on youtube or follow you on Twitter. These efforts will help you expand your audience organically and may lead to a bridge of even more material. Win-win.

8. Increases Engagement Through CTAs

Because of the personal nature of email, calls to action (CTAs) are great for it, therefore when it comes to comments and shares, just request them with a convincing CTA. Later, you may utilize segmentation to target your comment feed's most active participants.

The same is true for reviews: Make a request using a CTA. Even better, include feedback forms and links to Google Business evaluations in your communications. This is critical for merchants and anybody else interested in local targeting. According to a 2017 MOZ research, reviews had a 13% influence on local search results.

9. Content is given a second chance

Content give second chance

Your emails are great little value-packed pieces of content in and of themselves, so why not get as much mileage out of them as possible? The inbox is only the starting point. Long-form emails may be repurposed into blog entries, as can shorter ones (which have a direct SEO benefit).

You may also archive them on your site, providing non-subscribers access to top-tier information normally reserved for customers, and you could just convert some new subscribers as a result.

10. Maintain an Active Email List

Spend the effort to create an email list of highly engaged contacts. These users constantly open emails, read the material, and visit your website. They're likely to look for the information later on the internet. Most email marketing solutions, particularly more complex ones like Salesforce Pardot, have a slew of capabilities for measuring audience engagement. You may even automate such metrics so that they display in dashboards right after an email blast. 

Gabor recommends researching your target audience and learning about their preference to create a list of interesting ones. "If you have a very solid, highly engaged email list, you already know a lot about the types of individuals you're trying to attract," she says. "Using that material to turn your brand become a magnet is a really smart approach to tie those two things together—[email marketing and SEO]."

11. Perform Experimentation with SEO Keywords

experiment with SEo keywords for email marketing

Testing is an excellent approach to experimenting with different SEO keywords. A/B testing and multivariate testing are two of these strategies. A/B testing is when two distinct versions of an email are compared. 

Multivariate testing entails sending out many copies of an email. You'll discover which email content piques your audience's interest and leads them to look for your material afterward. Most email marketing solutions will have testing tools of this type, with more complex tools, such as GetResponse, capable of even more in-depth research.

"Business can get a lot of information from your emails," Gabor continued, "especially if you do some testing and see which emails people are interacting with." "You could get a lot of hints about...which exact terms to optimize on your site."

Another effective strategy is subject line testing. You should experiment with keywords in both subject lines and email body text. According to Gabor, this allows you to understand how to improve keywords depending on the emails your audience interacts with.

12. Keyword Reverse Engineering

As you reverse-engineer terms, you consider which terms your target audience may look for online when writing newsletter material. Cassidy described coming up with the proper search keywords for playing "Family Feud." You should include the words that readers will think of in your email text rather than just the greatest phrase.

"There's a topic, and they have to come up with solutions from people on the street, which don't often make sense," Cassidy explained. "What the bulk of the people thinks about when they think of this issue is important."


Consider email marketing a means of connecting high-quality visitors with high-quality information. Search engines are becoming increasingly adept at distinguishing high-quality material from low-quality information, and SEO is becoming a question of simply producing good content.

Email marketing gets your greatest content in front of the right people, and classification tools take the difficulty out of understanding who your audience is. Your email initiatives should consider what you want to achieve with SEO and be tailored to support those aims.

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