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Turn leads into sales with free email marketing tools (en)



Sendinblue vs Constant Contact- Best Free Email Marketing Tool For Beginners

sendinblue vs constant contact email marketing tools

By 2024, the total number of individuals utilizing email will have increased to 4.48 billion. As a result, an efficient email marketing plan is important to the achievement of your organization.

However, developing a loyal audience, as well as brand awareness and increased Return on investment, is not really a one-man show.

This is why there are email marketing solutions on the market to help you automate such a process. Picking one that best matches your special needs, on the other hand, is a controversial subject.

Today, I'll be comparing two well-known email service companies, Sendinblue vs Constant Contact.

Both are meant to reduce the pressure on small firms and startups. Constant Contact has a bigger market share of nearly 6.19 percent, whereas SendinBlue has a share in the market of around 3.25 percent.

However, keep in mind that Constant Contact was founded in 1995, whereas SendinBlue launched in 2012. So, even being a relative newbie, they're not doing too badly.

Constant Contact is an excellent choice for small businesses for basic email marketing needs.

SendinBlue, on the other side, is really a fully-featured email marketing platform that handles all of your marketing requirements. It's similar to a less expensive MailChimp version with more capabilities.

Let's take a closer look at what each of the two email marketing solutions has to offer.

Sendinblue vs Constant Contact- Best Free Email Marketing Tool For Beginners

What benefits have I seen in SendinBlue vs Constant Contact?

  • The drag-and-drop landing page builder provides a strong and portable customization option. With the editor, users can easily generate high-converting landing pages.
  • They feature an excellent automation process that allows you to add several events and conditions to effective retail with unique and personalized emails. 
  • They also provide increased importance workflow templates to support you if you don't know how to develop processes.
  • It offers reducing global transactional email capabilities, making it ideal for marketers that want to send out a large number of campaign mailings.
  • SendinBlue provides SMS marketing solutions as well as social media advertising tools. You do not need to purchase a separate solution to manage your social networks and SMS platforms. Everything is available under one roof.
  • Customer service works fast. With the live chat feature, you'll get a message almost immediately. In fact, their FAQ page is available in six languages, covering practically all common official languages.
  • They offer an excellent A/B testing function that considers several parts of your emails. You may experiment with email messages, subject lines, CTAs, graphics, buttons, workflows, SMSs, and more.
  • It offers a free lifetime edition that includes all of the main email marketing functions. As well as the premium plans are considered cheap.

What benefits have I seen in Constant Contact vs Sendinblue?

  • Constant Contact includes an easy-to-use drag-and-drop editor and a simple user interface. There will be no learning experience, so you will be able to hit the ground at the same time.
  • It allows you to categorize and divide your clients based on their activity, allowing you to produce hyper-targeted emails. Custom fields add further details for classification, while labels let you identify consumer behavior.
  • Its delivery rate is extremely high, so you can be confident that your audience will read your emails. They subscribe to best practices, ensuring that you are in compliance with CAN-SPAM and CASL regulations.
  • Heat maps, device analytics, and campaign analyses are all included in the full analytical reports. Not to include key metrics such as page views, clicks, shares, & retweets.
  • It has several responsive templates which can be simply modified to help businesses stand out in the crowd. Further, their 'brand your email' function supports you in creating emails that are compatible with your brand.
  • It is great for eCommerce shops due to its direct relationship with Shopify. With a single click, you can deliver empty cart emails, alerts, separate groups, and even drag and drop items to your email.
  • It provides one of the market's longest free trial durations (30-days).

SendinBlue vs Constant Contact

1. Interface Comparision Of SendinBlue vs Constant Contact

The user interface may build or destroy a brand's customer base. It has the power to attract or repel guests.

Let's have a look at SendinBlue...

SendinBlue's interface is quite modern, with a fantastic balance of colors, attractive designs, and themes. This combo makes it appear more appealing.

The information is also beautifully structured, allowing users to view anything at a look. Advertising, Automation tools, Transactions, and Contacts are the four tabs.

Interface Of SendinBlue

The only objection is that newbies or others who are not good with technology may be given a surprise when they get on the site. So you'll have some training to do, but the good news is that they'll take you through everything step-by-step, allowing us to understand.

Constant Contact, on the other hand, has one of the most user-friendly designs I've experienced. What else is there to say when it's easier than MailChimp and ConvertKit?

Beginners and non-technical users will surely get the idea of operating.

Constant contact interface

If you want things stylish, you might think the UI is really out of date.

Furthermore, you may not be able to view all of the features at once. If you would like to add a membership plug, for example, I was frustrated by the number of clicks That were done before I found it out.

The good news is that they will come to your help when you are in need. They'll instantly play a short video to walk you through the steps.

Winner: Constant Contact is always present. A platform that is easier even than MailChimp deserved to be the winner. SendinBlue is also incredibly simple to use, although it is not on the same level as Constant Contact's MailerLite.


2. List Management of SendinBlue vs Constant Contact

Constant Contact succeeds in this sector.

It will make it simple for you to import your contacts using excel sheets, duplicate, writing, or through applications such as Outlook, Salesforce, & pretty much any other major CRM platform.

The usage of "tag" to sort or categorize your contacts depending on their behavior, locality, or even how they entered within your list is the function of Constant Contact which interests me the most.

Furthermore, because they create a sense of unity with Shopify, you can use information from one's shop to section as well as tag your contacts. This allows you to build often over emails & send it to the right audiences at the appropriate time.

I also liked how you could add quite so many or even as many custom fields as you wanted, as well as section lists.

If you've ever used Ontraport before, you'll feel right at home here. Therefore, if you believe you have any client information that can help you boost your sales, enter it into the system.

Personal remarks, contact information, addresses, contact forms, and the salesperson responsible are all included.

The main drawback is when it comes to modifying a record. Multiple records cannot be edited at the same time. You must manually import every record and update the field.

Those who already have a fully automated list cleaning feature that removes duplicate contacts automatically, save users the effort and time of the manual process of removing them.

The best way to import contacts into Sendinblue is to use a CSV or TXT file.

You may utilize WordPress, Pipedrive, Salesforce, and other similar services to have your list of contacts in CSV format and then import it into SendinBlue.

And that is when things become a little hazy.

SendinBlue contains filters rather than segments. Who is calling segment filters?

First and mainly, I was confused when searching for sections and tags. Later I was trapped and realized that the filters were acting as parts. In other words, you may sort your contacts depending on their activity or relationship field criteria.

But what I liked best was the ability to set up automatic operations to support you in building groups based on contact data and lead ratings. So, even with uncertainty, they were eligible to receive themselves with this.

Winner: Constant Contact at all times. Its customized records as well as tagging system offers them a benefit since it makes it completely simple to send personalised emails. Whenever it came to list management, SendinBlue might be a little difficult.

 3. Email Marketing Automation: SendinBlue vs Constant Contact

Email marketing depends heavily on automation. One of the primary reasons consumers use marketing strategies is really to make a lot of their work easy.

So, if this wasn't the situation, then engage in a connection once you're the only one that has to do all the work?

I'm not sure where, to begin with, Constant Contact. And that's not through a want of effort, and there is not much to tell.

At the very minimum, you may send automatic welcome, holiday, and wedding emails. In terms of automation, we have cheaper products in the marketplace including MailChimp as well as Moosend which were a thousand miles away.

Creating a process, like everything else, is a piece of cake. You only have four triggers to deal with. Subscriber joins a list, opens an email, clicks on any link, and then clicks on a specific link. How much more convoluted can things get?

sendinblue automation

Clearly, there is no personalization, and the if/then/else logic is outdated.

After such a letdown, SendinBlue had me look like a child in a candy store.

You're covered whether you want complicated automation procedures or basic email series. They are far improved than MailChimp, but not as good as Drip or ActiveCampaign.

SendinBlue's automation builder is divided into two sections.

The first level is for beginners, and it contains birthdays, anniversaries, and a welcome email series. Two, expanded automation, which includes developing advanced workflows to provide every audience with a personalized experience with your business.

Here are some Email Marketing Strategies You Must Read

To develop complicated email sequences, professional processes employ if/then/else logic. You can also use this to categorize existing contacts in various filters (sections) depending on demographics or activities.

They feature ready-to-use process designs like greeting emails, Anniversary Wishes, Empty Carts, Webpage Visits, Homepage Look, Purchases, and activity-based templates if you don't want to construct a workflow from start.

With exception of Constant Contact, SendinBlue provides automation at all tiers. Constant Contact's limited automation is only available to those who pay. I'm not going to ask what automation is, but...

Constant contact automation

Winner:  SendinBlue. They have a definite advantage. What about basic automation? Check! What is advanced automation? Check! Are there ready-made automation templates? Double-check! What's not to love about this?

4. Email Broadcast and Templates Comparision

Constant Contact, on the other hand, comes to include over 500 email themes.

You have a variety of templates in your hands. If you really need to accelerate things, just select a template, and modify it, which could be used to send an email.

The email editor with the drag-and-drop feature is responsive, straightforward, and simple to use. You may make your email stand out by adding graphics, changing the content, changing the color, including a blog article teaser, social network links, and so on.

The 'brand your email' option is useful since it allows you to build layouts based on your company's color range and logo.

And you have a collection of images to use in your emails, as well as buttons, movies, and dividers, among other things. In addition, you'll get access to a wide range of stock photographs and 2GB of storage space. 

sendinblue templates

You can also choose to build your own design from start using HTML/CSS.

If you've tried GetResponse, you'll even see Constant Contact can compete in terms of email templates. The major difference would be that they do not get the same raw customization power.

GetResponse is a major player in a separate playing ground from Constant Contact.

Then there's SendinBlue.

You get entry to even more than 65 professional-looking and responsive layouts. Okay, they're being a little lazy here, because all of the designs have had the same style but various layouts. Honestly, SendinBlue?

You may select from a variety of newsletter themes, including greeting emails, festivals, wishes, birthdays, and general company promotion templates.

The drag-and-drop editor makes customization simple. You may include headers, text, graphics, and even CTAs. You may also preview your email in several pc, phone, and tablet versions.

constant contact template

Whenever users would like to go big and make a statement, you may create your own template.

Winner: Constant Contact. You may select from many of designs and use a fast drag-and-drop email editor to generate powerful emails.


5. A/B Testing: Sendinblue vs Constant Contact

Let me tell you something. Constant Contact's AB testing function will let you down.

Titles are really the only thing that can be tested.   You make two versions and distribute them to your consumers. After a specified duration of time, its winner was instantly sent to your full list.

That's all there is to it. There is no automatic split testing. There is no double testing of landing pages. There was no text nor sender split testing. 

What about the price? MailerLite performs better in this regard and is far less expensive. MailChimp is another option.

After the Constant Contact showdown, thanks for letting me color the city red with SendinBlue.

You may use SendinBlue to analyze personal emails, subject lines, CTAs, graphics, buttons, and more.

You have full control over splitting your list of contacts for testing, as well as putting up winning criteria. The winner might be determined by the highest number of clicks or open rate.

You may also test broadcasts, processes, and SMS messages. Isn't it cool?

Winner: SendinBlue. Their powerful AB testing services examine all parts of the email, process, and SMS.


6. ECommerce CRM: SendinBlue vs Constant Contact

E-commerce CRM is significant for e-sellers.

Constant Contact provides full connectivity with Shopify and Woocommerce, providing it a competitive advantage over competing alternatives.

With a single click, you can send abandon cart emails, reminders, split lists, and even drag and drop goods to your email. However, to fully utilize its CRM, you must subscribe to another Email Plus plan.

I also discovered a fairly awesome feature known as the auction block. They allow you to exhibit your items, discount codes, countdown clocks, discounts, surveys, and polls. Essentially, they aim to make every eCommerce email as entertaining as possible.

Then there's SendinBlue.

SendinBlue seems to be the spot to go if you operate an online business and want to profit from your customers' eCommerce activity.

To begin with, the sophisticated automation workflows provide you with over 350K choices for automating company sales & marketing processes.

Whether sending emails and SMS to monitoring specific users and modifying your contact information, we've got you covered. Basically, it provides a detailed perspective of your eCommerce.

It’s actually wonderful for tiny eCommerce firms who conduct blast campaigns but it has the complexity meant for large organizations. For just that, you could indeed look into HubSpot or Pardot.

Winner: SendinBlue. Both systems were created with the requirements of small businesses in mind, while SendinBlue goes it a step further. It has extensive CRM capabilities built in, making it ideal for eCommerce. Although it is not Klaviyo, it makes me so happy.

7. Forms and landing pages

Landing pages are one of the first areas where your clients may interact with the company one-on-one. Of course, it must stand out.

If you don't want to design one from start, Constant Contact provides hundreds of ready-to-use templates. This is another feature that they share with GetResponse, with the exception that the GetResponse landing page designer is more powerful.

Its landing page builder is really user-friendly. Its drag-and-drop editor is simple to use and adaptable, allowing you to design your website exactly as you want it.

A cherry on the cake is that they provide branded landing pages for you to offer your products and services. It has all of the features you require, like payment system integration.

You can also make popping forms and embedding forms, however, there is no way of styling them. They also limit the number of members to 200 every day.

The good news is that you can begin engaging your leads and viewing specific insights on their landing page efficiency as immediately as your customers sign up.

SendinBlue appears.

The landing page option, on the other hand, is only accessible for Premium & Enterprise subscriptions. However, you have quite current templates as well as an easy-to-use user interface.

There aren't as several templates as there are in Constant Contact, but they're all fully customizable. The drag-and-drop landing page builder accelerates the creation of high-converting pages.

You may also access hundreds of royalty-free stock photographs, much like on Constant Contact, to create your landing page lookout.

SendinBlue stands off once it comes to forms. They provide great customizing features like captcha verification, dual and single opt-in choices, and so on. This allows you to go out when designing any pop-up or integrated forms.

Winner: Contact at all times. As well as I have choose those even though landing pages here on SendinBlue landing page choice are only available for such Premium and Enterprise plans.

Even so, I have such a rule which I never, ever cooperate on landing page personalization. Furthermore, SendinBlue's landing page software is more powerful than Constant Contact's.

8. Reporting: Constant Contact vs SendinBlue

Stats and analytics support you in analyzing the progress of your campaigns while also keeping a record of your consumers.

Constant Contact provides a cutting-edge monitoring tool. It shows you the basics such as open and click, returns, unsubscriptions, and so on.

They also take it a step further by providing enhanced reporting statistics. Advertising analyses, heat maps, as well as engagement reports are all available.

Furthermore, Constant Contact makes it simple to display social media statistics.

Let's go to SendinBlue now.

You'll even learn about fundamental data like the amount sent to entire receivers, overall clicks, percent unsubscribed, overall hard returns, open rate, click percentage, and so on.

Even with its free plan, basic real news is accessible. However, if you want to see heatmaps, geographies, and device statistics, you must upgrade to their premium subscription.

Winner: Tie. ConstantContact competed closely with SendinBlue in this category. They both offer an advanced analytics tool.

9. Integration Comparision of SendinBlue and Constant Contact

To expand within email marketing, users need the help of other platforms or applications.

When it comes to Constant Contact, has over 450 integrations in total. It has strong and close ties with major platforms such as Amazon, PayPal, & Facebook Lead Ads, among others.

You also have access to thousands more applications through Zapier.

Sendinblue, including Fb, WordPress, Amazon, Bigcommerce, Magento, Ecommerce, plus hundreds of many other websites, provides integrations.

Winner: Tie. These both provide hundreds of applications which can integrate also with service directly.

 10. Service Support: SendinBlue vs Constant Contact

When you get stopped along the road, a rapid customer service person would be no less than Superman!

Constant Contact provides email, online chat, and phone service, as well as a rich knowledge library. In fact, its collection has over 90,000 articles, guides, and lessons. However, phone help is not provided 24 hours a day, 7 days a week, however, the timings are still adjustable.

They're really quite popular on social networks and have a great community. Basically, they offer a wide range of help alternatives available to you. In this way, they are more similar to ConvertKit.

SendinBlue, on either hand, provides adequate customer service. They provide email assistance with all of their plans, but phone and live chat help are only accessible with the Premium and Enterprise applications.

SendinBlue also has a helpful Help section which is present in 6 different languages.

Winner: Constant Contact. They provide their clients a broad selection of assistance alternatives. . They still don't support champions like Getresponse, but they're quite responsive.

11. SendinBlue Pricing vs Constant Contact Pricing

Finally, we've arrived to answer the most puzzling issue of all: which service provides the best value for money?

Constant Contact offers one of the market's longest free trial durations of 30 days. And, not to be beaten, they launched a lifelong free plan for up to 100 customers.

They provide two levels of service: Email & Email Plus. The Plus package is distinguished by the addition of sophisticated internet marketing, surveys, and customizable pop-up forms.

SendinBlue also offers an unlimited free subscription with 300 emails each day.

It also has three more price options: Lite, Premium, as well as Enterprise. I like how their plans are reasonably priced.

Winner: SendinBlue. When compared to Constant Contact, they provide more affordable price options. However, advanced capabilities are available with Constant Contact's $45 package rather than SendinBlue's $65 plan.

Sendinblue vs constant contact best email marketing tool

Summary of Sendinblue vs Constant Contact

So well you have it. You have all of the peaks of these two amazing email marketing tools.

I understand that some people may prefer to skip ahead to the end, so here's a quick summary:

Constant Contact should be used if: 

  • Users run a small business with basic email marketing requirements.
  • You're a big lover of colorful email designs and landing sites. Constant Contact provides you with over 500 templates.
  • A thorough list management tool is required. They feature a nice tag-based framework with custom fields that may be used to create highly personalized emails.
  • Throughout your campaigns, you'll need extensive reporting and analytics. You receive the fundamentals, such as open rate, visit rate, returns, unsubscriptions, and so on, as well as enhanced data, such as campaign analyses, graphical analysis, and interaction reports.

SendinBlue should be used if:

  • Target promotions and payment emails must be sent one-on-one.
  • You're a huge fan of automation. It will enable you to design complicated if/then/else routines that guarantee your consumers get work-related emails at the appropriate time.
  • You're seeking a low-cost all-in-one company email marketing solution. Similar to MailChimp, but with lower-cost programs.
  • You're an eCommerce company in need of a dynamic marketing center. They can enhance the connection with your target audience and turn them into loyal customers.

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